Total Disaster for Ron DeSantis' Launch
Okay, folks. Here's the skinny. First of all, let's talk about context and background before we get into what happened tonight and why the spin from supporters is particularly amusing.
"Influencers" and "surrogates" have argued for two months as DeSantis has collapsed that something would change when he entered the race. "Wait until he announces" and "DeSantis hasn't even announced yet" were daily responses to his declining poll numbers, refusing to acknowledge that a distrust starting with his flipflop and inauthentic answers on Ukraine started by Tucker planted a deep seed of distrust among voters.
Putting aside the technical issues tonight, the campaign has repeatedly put off this overly built-up announcement for weeks, changing expected dates and pretending it was strategic. The truth is that there were doubts and concerns amid donors' and straight campaign incompetence.
The linked article brings me to my second point. The scrapping of his announcement in his "tiny Tampa hometown suburb" was not strategic, it was a failure that led to a tone deaf decision to change the venue to the VERY POPULIST "Four Seasons" for mega donors' comforts. In lieu of that tiny suburb where he grew up, he would instead turn to the Biden supporting Elon Musk to lend him the power of Twitter to amplify his announcement and message.
That brings us to the finale of this total disaster of an "announcement", which was supposed to be so powerful and persuasive it would change the trajectory of the race. It was plagued by technical issues and crashed in Twitter Spaces. Team DeSantis and Twitter "Influencers" immediately tried to spin it into him being so popular he crashed Twitter.
And if that doesn't make sense to you, consider DeSantis was actually booted from his own Twitter Space. Traffic doesn't do that, folks. Incompetence does. I'd NOT be shocked if we learn an artificial attempt to amplify his announcement resulted in the overload and crash, not popularity. It's also entirely possible the staff at Twitter did not appreciate the potential of being indicted for campaign finance violations like in-kinds and crashed it themselves.
Either way, the "DeSantis Broke Twitter Bruh!" mantra is for sycophants, not a sophisticated analysis of how this event might have met or failed to meet expectations. The entire point of an announcement is to reach as many people as possible, to appeal and inspire them, and to do it so effectively it causes a shakeup in the race.
On all these measures, Team DeSantis not only failed spectacularly, they might have actually hurt themselves in the long run. This was the most overhyped political disaster in modern memory, and anyone claiming otherwise, is lying.